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AI Prompt Builder Pack

This prompt builder pack includes specialized ChatGPT prompt builders for private equity commercial diligence on software acquisitions. Validate market opportunity, competitive positioning, pricing power, product-market fit, and retention risk, using publicly available information. This front-loads some analysis that you can do even before you have data room access for proprietary in-house analysis of disclosures from the target's management team.

Tools in This Pack

insights

Market Size Validator

Pressure-test TAM claims with multi-method market sizing validation.

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radar

Competitor Customers

Identify which customers of competitors are publicly known.

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Jobs-to-be-Done

Validate product-market fit through the JTBD framework.

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payments

Pricing & Monetization

Assess pricing power and identify revenue expansion opportunities.

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people_outline

Employee Sentiment

Surface talent flight risk that implies commercial risk from a delivery perspective.

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What is Commercial Due Diligence?

Commercial due diligence is the workstream within private equity acquisition diligence focused on validating market opportunity, competitive positioning, and customer value proposition. Unlike financial due diligence (financial statements, cap tables, unit economics, etc) or technical due diligence (architecture, cybersecurity, platform/code quality), commercial due diligence answers critical questions about revenue durability and growth potential.

For software acquisitions, commercial due diligence typically examines: Is the market actually as large as management claims? Who are the real competitors and how does pricing compare? Does the product solve a meaningful job-to-be-done? Can we expand revenue post-acquisition? Will key talent stay through the transition?

This prompt pack provides structured ChatGPT prompts for each of these questions, helping private equity analysts move faster through the commercial due diligence process using publicly available data.

How to Use This Pack

1

Start with Market Sizing

Use the TAM validator to pressure-test management's market opportunity claims. This sets the foundation for understanding total addressable market and growth potential.

2

Map the Competitive Landscape

Run competitor customer discovery to understand who the target is competing against and what types of customers are being won. This reveals positioning and competitive intensity.

3

Validate Product-Market Fit

Use JTBD analysis to describe the progress that customers are trying to make, understand the landscape of solutions they tend to look at... and see if your target is one of them.

4

Assess Pricing Power

Analyze pricing strategy and monetization model. Identify revenue expansion levers for post-acquisition value creation.

5

Evaluate Retention Risk

Review employee sentiment to surface talent flight risk. Key departures post-close can derail product roadmaps and destroy value creation assumptions.

Why Use Prompt Builders for Commercial Due Diligence?

Commercial due diligence traditionally requires months of primary research, expert calls, and market analysis. These prompt builders help private equity analysts front-load some analysis even before data room access arrives with proprietary disclosures from the target's management team.

speed

Accelerate Initial Research

Generate structured ChatGPT prompts in seconds rather than spending hours crafting research questions from scratch.

checklist

Ensure Comprehensive Coverage

Each prompt is designed by diligence practitioners to cover the key questions investment committees will ask.

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Leverage Public Data

Extract maximum insight from publicly available information before requesting sensitive data from the target.

psychology

Frame Better Diligence Questions

Use ChatGPT's analysis to identify gaps and formulate targeted questions for management calls and data room reviews.

people

Reduce Expert Dependency

Get initial hypotheses before engaging expensive consultants, making expert calls more focused and efficient.

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Identify Value Creation Levers

Move beyond binary go/no-go to understand specific opportunities for post-acquisition revenue growth.