Jobs-to-be-Done (JTBD) helps you express the progress your customers want to make. Done well, you'll also be on the fast-path to understanding the competitive landscape. Give it a try? (example)
Pressure-test TAM claims for B2B software acquisitions. Multi-method market sizing validation for PE diligence.
Try ItGenerate ChatGPT prompts to research which customers your competitors publicly disclose working with.
Try ItGenerate a ChatGPT prompt that analyzes competitor job postings to uncover strategic priorities, product roadmaps, and market expansion plans. Essential for PE diligence and competitive intelligence.
Try ItBy framing customer needs through the JTBD lens, and then using that to identify competitors via ChatGPT, you can quickly:
Solutions from different industries might be hired for the same job
Customers "fire" one solution and "hire" another when their job changes
Build features that help customers make better progress
Speak to the job, not just the product features
Find underserved jobs where existing solutions fall short
Articulate how your solution helps customers make progress better than alternatives
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